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A Strong Consensus

A Strong Consensus

Fulfilling the Vision … A Five Year Campaign for Economic Vitality will fund primarily regional business expansion, retention and attraction; workforce recruitment; government affairs and advocacy; and branding/ communications operations within the Greater Cedar Valley Alliance.

During late 2005, representatives of Stellar Fundraising Executives, consultant to The Alliance, conducted in-depth interviews recording perspectives on current economic conditions, the future of The Cedar Valley economy, and appropriate allocations of investments made in the campaign. Cedar Valley area business and community leaders, collectively, gave clear direction:

100% believed the Cedar Valley economy is growing and trending up.

100% agreed that the Cedar Valley’s growth rate is good and should be maintained through aggressive action.

Also, 100% thought business retention and expansion efforts should be increased.

Types of Businesses to be Recruited:

1. Bio-Technology Related
2. Manufacturing
3. Financial Services
4. Support Services for Existing Business Growth
5. Logistics/Distribution
6. Information Technologies/Telecom/R&D Centers

92% agreed that The Alliance is effective (Rated Excellent to Good).

The Alliance Should Focus Resources On (Ranked From High to Medium)

• Business Expansion Initiatives: 100%
• Targeted Industry Marketing & Business Recruitment: 98%
• Government Affairs – Advocacy & Issues: 98%
• Branding The Cedar Valley, Image Enhancement and Research: 98%