To most major actors in The Cedar Valley economy, economic
vitality translates to capital investment and job creation. The
primary goals of the Fulfilling the Vision … A Five-Year
Campaign for Economic Vitality include:
Jobs Target
Influence the creation and retention of 3,000 jobs in
The Cedar Valley economy during the five-year period.
Income Growth Targets
Establish objectives to increase the Waterloo/Cedar Falls
Metro Area’s average hourly wage impacted by Alliance
efforts to a level above state average.
Business Development Targets
Retain, attract and expand: Bio-Product related industries;
Manufacturers utilizing advanced manufacturing
technologies; Financial Services; National and International
Logistics Operations; and Information Technologies.
Treat as a priority the growth and attraction of the service
industries that support the existing primary industrial
operations and other major large employers in The
Cedar Valley.
Capital Investment Target
Influence $500 million in new and retained capital
investment during the five-year period.
Community Impacts
Coordinate the activities funded by the campaign with Tourism,
Downtown and Cedar Valley TechWorks marketing operations
and Chamber community development operations.
Encourage and lead coordination of marketing and
communications operations of economic development
marketing organizations throughout the Cedar Valley.
Work with major investors, stakeholders and partners to
ensure the economic development initiatives are delivering
the maximum positive impacts on the businesses,
entrepreneurs and employees in the Cedar Valley.
Accountability and Investor Relations
Deliver each investor a systematic, structured program of
accountability, communications, recognition and opportunity
for feedback. Begin measurements of all goals by July 1,
2006 and conclude June 30, 2011.
To fund the economic development initiatives necessary to
achieve these objectives, financial investments of $5 million
will be sought from businesses, institutions, individuals and the
public sector of The Cedar Valley. The campaign will ask for the
first payment when the investment pledge is received. The
Campaign may accept pledges in the form of in-kind services,
depending on the demand for the services offered in the routine
operation of the Alliance.
