The Cedar Valley of Iowa invites everyone to Be Part of
Something Greater. The branding component of Fulfilling the
Vision campaign will push this important, positive message,
resulting in more opportunities to attract business investment,
higher-paying jobs, talent and ideas.
Create, upgrade and utilize marketing tools and methods,
such as collateral materials, web sites, graphics and maps
to present the branding message.
Develop and execute a five-year media and public relations
campaign that invites audiences to Be Part of Something
Greater … promoting a favorable image of The Cedar Valley to
the business media, targeted consumer media, government
policy makers and influencers and those of us who already live
and do business within The Cedar Valley of Iowa.
Seek placement of news articles and stories in specific
media outlets (e.g. trade journals, local, national, and
international media).
Host site conferences/information tours for editors and
reporters of targeted media, taking advantage of Iowa’s high
profile during national events such as the elections.
Develop and distribute media kits to targeted news media
outlets annually.
Communicate with investors regarding issues and
opportunities that will affect the future of the Cedar Valley.
Ensure proper management and oversight of branding
strategies and the five-year image enhancement action plan
through the Alliance Strategic Communications Committee.
Create systems to provide customized, comprehensive
information to business prospects delivered in a form
responsive to prospect requirements.
